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New Smyrna Chrysler Dodge Jeep Ram
New Smyrna Beach, FL 

Car People Marketing's July edition of Dealer of the Month is presenting New Smyrna Chrysler Dodge Jeep Ram located in New Smyrna Beach, FL.  I was able to catch up with Bob Horbay, the Service Manager, for a quick interview. 

Marc-Andre: "How did you start your career in the automotive industry?"
Bob: "Well, I started out as a technician and I moved my way up to management."  

M-A: "How long have you worked for New Smyrna CDJR?"  
Bob: "I've been here two and a half years." 

M-A: "What are some of your responsibilities as the Service Manager?"
Bob: "Warranty expense control, growing the business as far as customer repair orders, dollars per RO, warranty administration, employee issues, and any environmental issues." 

M-A: "What separates New Smyrna CDJR from the competition?"
Bob: "We're a small town dealership and we have more personalized service than we would have in a larger metropolitan size area. Most of our clientele know our service advisors on a first name basis and have great relationships with them. I don't have a lot of turnover here, we have a solid  customer base that come and ask for a certain service advisor. 

M-A: "What is one thing that people do not know about your dealership?"
Bob: "Majority of our technicians are level 3, which is the highest level training they can receive through Chrysler." 

M-A: "If you can give any one piece of advice for someone that is a new Service Manager, what would it be?"
Bob: "Seek advice from as many experienced people as you can. For instance, your company offers a great deal of advice for someone and some solid information that really helps making a successful manager." 

On behalf of Car People Marketing, I would like to thank Bob for taking the time out of his busy schedule to speak with me for this edition of Dealer of the Month. Bob was great to talk to and he is very insightful about the automotive industry. I want to wish him and his team at New Smyrna Chrysler Dodge Jeep Ram all the best.
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This wraps up this month’s edition of Car People Marketing’s Dealer of the Month. Check back with us next month for our August edition, and tell us why your dealership should be featured as our Dealer of the Month.
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Contact us and put the spotlight on your dealership.

  Marc-Andre Lavoie
  Marketing Manager 
  malavoie@carpeoplemarketing.com
  tel: 866-227-7337


 
 
 

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