Bob Petroceli

Service Director

Coral Cadillac

I was introduced to Car People Marketing over 10 years ago. I have used their Service Reminders at two different Cadillac Dealerships, both with great results! There are a lot of companies out there that try to do the same things, but with Car People it is the people behind the scenes that make it work. Randy knows what it takes to retain today's customers. He has to be one of the most energetic people I know, always coming up with new ideas to help us with customer retention and most importantly, making money. I would highly recommend anyone to give them a try."

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Jim Lloyd

Service Director

Ritchey Cadillac Buick GMC

"We have worked with Car People Marketing since the company started in 2001. Car People was the first in the industry to use the time-driven discounts based on when the customer was last in for service. The return rate for these mailers was outstanding and Car People's Service Reminder program remains the gold standard of service reminders. Likewise, Car People's Dealer Rewards program is an excellent customer retention tool and a significant profit enhancer for a dealership. What really sets Car People Marketing apart is that they are not a marketing company that decided to branch out into the car business; they are automotive professionals who understand the dynamics of automotive marketing and design their products accordingly."

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Sean Drane

Fixed-Ops Manager

Cadillac of Naperville

“Even with my 26 years of GM experience, your Due for Service program has the best return that I have ever seen and is less expensive than any other program, especially since it is co-opable through GM! The people on your staff are always friendly and extremely efficient. I have and continue to tell people about your program and that the change we made in marketing was the best move we could have made. Thanks again for the great work and gross profit!”

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