Joe Cutaia

Sales Manager

Southside Kia

Platinum is a perfect opportunity to lock the customer in for future service, and it practically pays for itself! I don’t mention it until the very end of the buying process and I use it in two ways… CSI and holding gross. I hold gross by saying "Mr. Customer, I can’t really come down any further but what I can do is enroll you in our rewards club at no cost to you. Normally our club price is $399, but if you buy today… I’ll include this at no charge. That’s a $1,500 value!" I improve our CSI by waiting until delivery and then explaining CSI and describing our service department. I show them how they can use the club from the very beginning when its time for major services in the future. I love it!

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