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    <title>News and Events</title>
    <link>http://carpeoplemarketing.com/index.php</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>Car People Marketing</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-05-11</dc:date>
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      <title>Fire Your Cashier</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/fire_your_cashier/</link>
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      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-05-11</dc:date>
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    <item>
      <title>What Got You Where You Are&#8230;</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/what_got_you_where_you_are/</link>
      <guid>http://carpeoplemarketing.com/news-and-events/archive/what_got_you_where_you_are/</guid>
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-05-01</dc:date>
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    <item>
      <title>Summer Traffic Boosting Ideas</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/summer_traffic_boosting_ideas/</link>
      <guid>http://carpeoplemarketing.com/news-and-events/archive/summer_traffic_boosting_ideas/</guid>
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-05-01</dc:date>
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    <item>
      <title>Service Advertising: Get More Bang For Your Buck</title>
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      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-04-10</dc:date>
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    <item>
      <title>Rewards And Your Dealership</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/rewards_and_your_dealership/</link>
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      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-04-06</dc:date>
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      <title>Service Customer Contact: Everything Counts</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/service_customer_contact_everything_you_do_counts/</link>
      <guid>http://carpeoplemarketing.com/news-and-events/archive/service_customer_contact_everything_you_do_counts/</guid>
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-03-14</dc:date>
    </item>

    <item>
      <title>Make Your Facility Clean &amp;amp; Inviting</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/make_your_facility_clean_inviting/</link>
      <guid>http://carpeoplemarketing.com/news-and-events/archive/make_your_facility_clean_inviting/</guid>
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-03-01</dc:date>
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    <item>
      <title>Special Offer: Ghost Calls</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/special_offer_ghost_calls/</link>
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      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-03-01</dc:date>
    </item>

    <item>
      <title>Owner Loyalty: Get In The Game</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/get_in_the_game_with_loyalty/</link>
      <guid>http://carpeoplemarketing.com/news-and-events/archive/get_in_the_game_with_loyalty/</guid>
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-02-14</dc:date>
    </item>

    <item>
      <title>Make Customer Retention a Priority</title>
      <link>http://carpeoplemarketing.com/news-and-events/archive/make_customer_retention_a_priority/</link>
      <guid>http://carpeoplemarketing.com/news-and-events/archive/make_customer_retention_a_priority/</guid>
      <description></description>
      <dc:subject></dc:subject>
      <dc:date>2012-01-27</dc:date>
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