News and Events
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News and Events
Service Tip #19 - Enthusiasm In The Service Drive!
Posted on Sep 01, 2010 - 01:45 PM
Get your service salespeople to welcome customers when they arrive. Make sure they look up, briskly walk to the vehicle, smile and say- "Welcome to our dealership- how can I help you today?" Start the situation off right and you will sell more, have higher CSI scores and keep customers forever. Constantly remind all service personnel that customers are guests that pay and that without them they wouldn't have jobs. Try it! You'll like it!
6 Ways to Beat Declining Car Park
Posted on Aug 31, 2010 - 01:18 PM
For those of you that don’t know what “Car Park” is…it is the term a lot of factory guys use for the amount of cars parked in a dealers primary market area - in other words, market penetration. With the decline of car sales over the past few years, the Car Park is down for obvious reasons – but the part I want to focus on is the effect car sales has on service traffic, sales and profits.
Now I am not a …
On The Spot with Marc Larabel, Production Manager
Posted on Aug 27, 2010 - 06:02 PM
In this weeks episode of On The Spot, we interview Marc Larabel, Production Manager of Car People Marketing.
Service Tip #62: Stop No-Shows!
Posted on Aug 26, 2010 - 01:59 PM
Here is an easy tip to make sure customers show up after setting an appointment... Simply restate your name and give them a confirmation number. The number is always the same – your employee ID or Service Advisor ID number. This commits customers to show up and makes it easy to identify who scheduled the appointment. Try it! You’ll like it!
Service Tip #27: Sell Wiper Blades!
Posted on Aug 18, 2010 - 04:48 PM
You won't get rich selling wiper blades but you will build a better relationship with customers and make a few bucks at it. When customers arrive for service, after determining their prime request always ask when the last time they had their wipers replaced. Their response will be one of three statements: "Last time I was in", "I can't remember"; or "Thank goodness you reminded me, I was in a storm last week and could hardly see!" Both 2 and 3 result in …
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