News and Events
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News and Events
Fire Your Cashier
Posted on May 11, 2012 - 12:08 PM
We asked 150 consumers what they hated most about dealership service departments. We told them to really tell us how they felt – to not hold back and let me tell you they didn’t – they told us some pretty nasty stuff. One of the most often heard complaints was about the way they are handled at service checkout. They actually said – they hate having to stand at the cashier window to pay.
Now while having a cashier might seem like the...
What Got You Where You Are…
Posted on May 01, 2012 - 12:13 PM
What Got You Where You Are, Won’t Get You Where You Want to Be
Okay, if you are confused by the title it’s understandable – but what I am really saying is this. During the downturn in our economy and in the car business...we all had to do some “un-fun” things. We had to tighten up every single part of our business just to survive. We took a hatchet to every expense and we all got a lot more involved and engaged in every department –...
Summer Traffic Boosting Ideas
Posted on May 01, 2012 - 12:09 PM
Service Advertising: Get More Bang For Your Buck
Posted on Apr 10, 2012 - 12:30 PM
It’s time to take a look at the advertising your dealership is sending to your service customers. So often I see dealerships blow their ad budget on the wrong kind of media, the wrong list of prospective customers, the wrong offers at the wrong prices and usually with wrong information on them. Here are some tips that will help you get more bang for your service advertising buck.
After word of mouth, direct mail is the strongest form of...
Rewards And Your Dealership
Posted on Apr 06, 2012 - 04:04 PM
Everyday you put your heart, soul and a lot of effort into growing your dealership’s business. You have a good reputation, you’ve been around a while and you are considered a pillar in the community. But even with all that longevity and goodwill, you, like most dealers, have a serious customer retention problem – lots of your car buyers don’t use your store for service and every day you lose more and more service customers to the...
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