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CPM Logo, Over The Years
Posted on Dec 07, 2010 - 01:45 PM
I'm sure by now you've started to notice the integration of our new corporate logo and we hope you love it as much as we do! As a special treat, we'd like to show you a little image of our corporate logo's progression over the years and the story of how the new logo came to be. Enjoy!
Randy Johnson started Car People Marketing, Inc. in 2001 and created what I still believe to be a very impressive logo from PowerPoint. The logo was used on everything from our brochures, products and even a few coffee mugs that you can still find around the office. The logo included the tagline "Innovative Marketing for Car Dealers".
In 2003, Randy rethought the logo and incorporated a road image in the background, brought "Car People" to the front and scaled the tagline down. This triangular logo kept its shape for the next 8 years with only a few minor adjustments.
In 2006 the logo was updated by the Art Director with a new road with double lines and both the tagline and the word "Marketing" were dropped in place of the current product line which then included Rewards, Direct Mail, E-Marketing and Gift Cards. At this time these products were branded in the colors you see within this version of the logo. A thin line was also added to complete the triangle shape and to further encompass the logo as one object.
In 2008, it was decided that reintroducing "Marketing" to the logo was far more important than the ever evolving product line so it made its appearance in this updated version of the logo. However, it did not include "Inc". The general shape and colors of the logo were preserved.
At the end of the 2010, the logo was rethought. This is the first time since 2003 that the corporate logo underwent a complete revision. The logo was taken apart and rebuilt from the ground up to incorporate modern elements. As you can see, the roadway was somewhat preserved in the new icon that sits to the left of the words "Car People Marketing". In addition, the full name of the company (short of "Inc") is in place. This new logo has three different formats - icon, vertical, and horizontal...all designed to be used in different places.
We hope you have enjoyed this look back as much as we have bringing it to life. Let us know what you think!
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