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Service Tip #7 - Get Into The Tire Business!
Posted on Jan 05, 2011 - 01:14 PM
I spoke to a Service Manager and Dealer the other day and asked how many tires they sold that month. They couldn’t tell me. What they did say was that it didn’t matter because “tires are losers, anyway”. They are morons! There is factual data that proves 75% of customers buy their service where they buy their tires. Based on that, dealers should realize that it makes sense to not just sell tires but to offer low-priced or free tire rotations. It’s not about the tires; it’s about getting the customer in, the wheels off and on the lift and keeping them from going anywhere else. Don’t be a moron – sell some tires! Try it! You’ll like it!
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