650+ Dealerships Can't Be Wrong.
Car People Marketing, Inc. prides itself on great customer service, quick turn around and high quality work with great attention to detail. All of our clients experience this relationship on a daily basis and recognize it as one of a kind; this is what some have taken the time to share with us:
“In August of 2003, we hired Car People to administer our loyalty program after investigating several other companies. Car People gave us exactly what we needed – incentives for customers to purchase a vehicle from us, a simple system that was easy for customers and our employees to understand and a point system that rewarded our customers for their loyalty.”
“Each month we mail our customers a newsletter, Ford’s factory service reminder, and your Due for Service reminders. At the end of the month, my service manager counts the coupons and gives me a report detailing the results. Just want to let you know that your Due for Service piece more than triples all the others combined each and every month.”
“Our National Fixed-Ops Meeting in Concord two weeks ago was a huge success and you along with the other Car People Marketing participants as Vendor/Partners certainly contributed to that success. Your presentation to our Parts & Service Managers was both impactful and informative to everyone present. The interaction with our team members to discuss first hand their specific dealership needs was invaluable to grow our companies’ partnership. We appreciate your support not only for our meeting but each day as we reach the highest level.”
“We have gone from using only Gold Rewards for all New and Pre-owned customers in the mail- to bringing the entire program in-house. The customer response has been wonderful, we believe that the customer's are more aware of the program than they were before and I totally believe that Gold Rewards is going to work much better for us now. The other programs we have with Car People are starting out just great! We now have your Silver Rewards and the Silver Plus Rewards on the Driveway and the Gold and the Platinum Rewards programs for the Sales Floor. The Platinum program is great with our Lifetime Oil Change program. The Direct mail pieces we have through Car People have also had a great return with a very good ROI. If any of your current customers or future customers would like to speak to me, I would be happy to talk to them.”
“We've used Car People's Rewards Program and Service Reminders for over 1 year now. I'm very impressed with how easy it is to enter and track the points from the Rewards Online System... what a great program! I see customers everyday using their Rewards Card in my Service Area. The Service Reminders, with the Scratch & Win do such a great job bringing my lost customers back to our Dealership. The Return on Investment is excellent and my response rate from the Reminders is ALWAYS 15% or higher!”
“Even with my 26 years of GM experience, your Due for Service program has the best return that I have ever seen and is less expensive than any other program, especially since it is 100% co-opable through GM! The people on your staff are always friendly and extremely efficient. I have and continue to tell people about your program and that the change we made in marketing was the best move we could have made. Thanks again for the great work and gross profit!”
“I just thought I would let you know that our Rewards Program is a great sales tool for recommended maintenance packages. In the month of November, I sold over 32 Silver packages in about 13 days! The customer gets a good product and saves money, and the customers that save money will be back for more service. We all win!”
“The E-Marketing email responses we get are great! Just yesterday we had a disgruntled customer who came in for a minor door repair in our body shop. Though no fault of our own, the heat actuator failed. To satisfy the customer, we made the repair at no charge for her and wondered if we would get a favorable response. Today, her email response came through with all extremely positive remarks! The best thing is, even if it didn't we could have reacted quickly to resolve her concerns. The E-Marketing program WORKS!!!”
“After Randy showed us in our monthly reports that rewards customers spend nearly twice as much in the service drive than non-rewards club members, my process for getting Silver Service Rewards Club memberships in the customers' hands changed dramatically; it was now a top priority! Service Advisors receive a $10 spiff for each membership they sell and I now require them to sell at least three Silver memberships each day. Since Randy's visit three months ago we've sold over 500 memberships and continue to lock customers into our dealership!”
“We have decided that in the tough times we need to get serious about service business. With that being said, we are cutting our sales advertising and diverting the money to our Due for Service program. We are putting our money where we see results and Due for Service has proven its worth over and over again. Thank you Car People! ”
“Car People Marketing has worked with us diligently to help develop a rewards program that fits our dealership perfectly and in just one year we have made a 99% increase in package sales and our menu sales have more than doubled! The Service Rewards Club has helped us lock-in our customers and ensure retention for years to come! ”
"I've known Randy since he was a Fixed Operations Director at a group to whom I used to work for. I can definitely say that his programs deliver return on investment and really do what they say they will do. As a General Manager, I see the value in our Service Rewards Club on a daily basis. Buy it!"
“Car People Marketing, Inc. can meet all requirements to attain 100 percent co-op funds for all General Motors dealerships.”
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