# Car People Marketing > > Car People Marketing, Inc. is an automotive fixed operations marketing company that helps > dealership service departments win back lost customers, attract new ones, and keep the > customers they already have. The company builds and produces three programs in-house: > SpyderLink multi-channel service advertising, LoyaltyLock automatic service rewards, and > GoldMine dealer-owned prepaid maintenance. Car People Marketing, Inc. was founded in 2001 by Randy Johnson and is headquartered at 3818 S. Nova Rd. Suite C, Port Orange, FL 32127. The company serves about 450 dealership service departments nationwide and works with franchise dealerships of all sizes and brands, from single-point stores to large dealer groups. Its programs are designed for dealer principals, service directors, and fixed operations managers, and they integrate with the dealership management system (DMS) so outreach reflects each customer's vehicle and service history. Contact: (866) 227-7337, (386) 761-3131, admin@carpeoplemarketing.com. The site runs on WordPress. > Car People Marketing, Inc. was founded in 2001 by Randy Johnson and is headquartered at 3818 S. Nova Rd. Suite C, Port Orange, FL 32127. The company serves about 450 dealership service departments nationwide and works with franchise dealerships of all sizes and brands, from single-point stores to large dealer groups. Its programs are designed for dealer principals, service directors, and fixed operations managers, and they integrate with the dealership management system (DMS) so outreach reflects each customer's vehicle and service history. Contact: (866) 227-7337, (386) 761-3131, admin@carpeoplemarketing.com. The site runs on WordPress. ## Products - [Products overview](https://carpeoplemarketing.com/products/): The three programs Car People Marketing offers to dealership service departments. - [SpyderLink](https://carpeoplemarketing.com/spyderlink/): Multi-channel service advertising that reaches customers who are due, past due, or lost, and brings in conquest customers. Backed by a money-back guarantee. - [LoyaltyLock](https://carpeoplemarketing.com/loyaltylock/): Automatic service rewards that are only redeemable at the issuing dealership, with nothing for service advisors to do. - [GoldMine](https://carpeoplemarketing.com/goldmine/): A 100% customizable dealer-owned prepaid maintenance program sold through service, sales, or F&I, with no offshore accounts, claims processing, or admin fees. ## Guides - [Service Department Customer Retention](https://carpeoplemarketing.com/servicedepartmentcustomerretention/): How to measure retention, build a retention culture, follow up after every visit, and reward loyalty. - [How to Get Customers Back After Warranty Expires](https://carpeoplemarketing.com/howtogetcustomersbackafterwarrantyexpires/): Pre-expiration outreach, loyalty pricing, maintenance bundles, and milestone contact through the post-warranty years. - [How to Compete with Firestone and Jiffy Lube](https://carpeoplemarketing.com/howtocompetewithfirestoneandjiffylube/): Closing the price gap on common services, matching chain convenience, and marketing factory-trained expertise. - [How to Increase Service Department Revenue](https://carpeoplemarketing.com/howtoincreaseservicedepartmentrevenue/): Maximizing every repair order plus tires, accessories, detailing, extended hours, and pricing strategy. - [How to Increase Tire Sales at the Dealership](https://carpeoplemarketing.com/howtoincreasetiresalesatthedealership/): Competitive tire pricing, tread and age monitoring, bundling, and seasonal tire marketing. - [Increase Service Absorption Rate](https://carpeoplemarketing.com/increaseserviceabsorptionrate/): Growing customer-pay labor, wholesale parts, technician productivity, expense control, and new revenue streams. ## Company - [About Us](https://carpeoplemarketing.com/about-us/): Company background and the leadership team, including founder and president Randy Johnson. - [Contact Us](https://carpeoplemarketing.com/contact-us/): Phone numbers, the Port Orange office address, and the demo request form. - [Blog](https://carpeoplemarketing.com/blog/): Articles on service retention, advertising, fixed operations profit, and advisor performance. - [Articles](https://carpeoplemarketing.com/articles/): Index of the dealership service department guides listed above. ## Legal - [Privacy Policy](https://carpeoplemarketing.com/privacy-policy/): What the site collects, how it is used and shared, cookies and tracking, data security, and privacy rights. ## Optional - [Dealer Login](https://www.cpmonestop.com/): Client portal for current dealership customers. - [Associate Login](https://reps.carpeoplemarketing.com/): Portal for Car People Marketing sales associates. - [LinkedIn](http://www.linkedin.com/company/car-people-marketing-inc.): Company LinkedIn page. - [Facebook](https://www.facebook.com/carpeoplemarketing): Company Facebook page. - [YouTube](http://www.youtube.com/user/carpeoplemarketing): Company YouTube channel. - [Twitter](https://twitter.com/carpeoplemktg): Company Twitter account. ## Pages - [Articles](https://carpeoplemarketing.com/articles/) - [Service Department Customer Retention](https://carpeoplemarketing.com/servicedepartmentcustomerretention/) - [How to Get Customers Back After Warranty Expires](https://carpeoplemarketing.com/howtogetcustomersbackafterwarrantyexpires/) - [How to Increase Tire Sales at the Dealership](https://carpeoplemarketing.com/howtoincreasetiresalesatthedealership/) - [Increase Service Absorption Rate](https://carpeoplemarketing.com/increaseserviceabsorptionrate/) - [How to Increase Service Department Revenue](https://carpeoplemarketing.com/howtoincreaseservicedepartmentrevenue/) - [Competing with Independent Repair Shops](https://carpeoplemarketing.com/competingwithindependentrepairshops/) - [Privacy Policy](https://carpeoplemarketing.com/privacy-policy/) - [Mopar23](https://carpeoplemarketing.com/mopar23/) - [Mahalak](https://carpeoplemarketing.com/mahalak/) - [RandyBooks](https://carpeoplemarketing.com/randybooks/) - [Service Playbook](https://carpeoplemarketing.com/service-playbook/) - [Recall](https://carpeoplemarketing.com/recall/) - [Covid-19 Email Template](https://carpeoplemarketing.com/covid-19-email-template/) - [Products](https://carpeoplemarketing.com/products/) - [LoyaltyLock - Dealership Service Rewards System](https://carpeoplemarketing.com/loyaltylock/) - [Mercedes Sprinter Zip Counts](https://carpeoplemarketing.com/mercedes-sprinter-zip-counts/) - [Holiday Gift Card Mailers](https://carpeoplemarketing.com/holiday/) - [Chrome / Android](https://carpeoplemarketing.com/chrome-android/) - [Safari / iPhone](https://carpeoplemarketing.com/safari-iphone/) - [SpyderLink Landing Page](https://carpeoplemarketing.com/spyderlink-landing-page/) - [JOIN MEETING](https://carpeoplemarketing.com/meeting/) - [Intro](https://carpeoplemarketing.com/intro/) - [randy](https://carpeoplemarketing.com/randy/) - [Guarantee](https://carpeoplemarketing.com/guarantee/) - [coupons](https://carpeoplemarketing.com/coupons/) - [Recap](https://carpeoplemarketing.com/recap/) - [Gallery](https://carpeoplemarketing.com/gallery/) - [Study](https://carpeoplemarketing.com/study/) - [Show](https://carpeoplemarketing.com/show/) - [Packages](https://carpeoplemarketing.com/packages/) - [SpyderLink - Multi-Channel Service Advertising System](https://carpeoplemarketing.com/spyderlink/) - [About Us](https://carpeoplemarketing.com/about-us/) - [GoldMine - Dealer Owned Pre-Paid Maintenance Program](https://carpeoplemarketing.com/goldmine/) - [Contact Us](https://carpeoplemarketing.com/contact-us/) - [Blog](https://carpeoplemarketing.com/blog/) - [Service Department Advertising and Marketing Experts](https://carpeoplemarketing.com/) ## Posts - [Service: How Much Do You Make When They Go Somewhere Else?](https://carpeoplemarketing.com/blog/service-how-much-do-you-make-when-they-go-somewhere-else/) - [Do You Have a Service Sales Department?](https://carpeoplemarketing.com/blog/do-you-have-a-service-sales-department/) - [Think service is difficult? Think again...](https://carpeoplemarketing.com/blog/think-service-is-difficult-think-again/) - [Is Anyone Truly Focused On Dealership Service Customer Retention?](https://carpeoplemarketing.com/blog/is-anyone-truly-focused-on-dealership-service-customer-retention/) - [Wiper Blades: The Missed, Pissed & Kissed Equation](https://carpeoplemarketing.com/blog/wiper-blades-the-missed-pissed-kissed-equation/) - [How much do you make when they go somewhere else?](https://carpeoplemarketing.com/blog/how-much-do-you-make-when-they-go-somewhere-else/) - [This Month Always Sucks](https://carpeoplemarketing.com/blog/this-month-always-sucks/) - [2018 CPM Christmas Video](https://carpeoplemarketing.com/blog/2018-cpm-christmas-video/) - [Take a Walk on the 'WOW' Side](https://carpeoplemarketing.com/blog/take-a-walk-on-the-wow-side/) - [Customer Retention: 3 Easy Ways to WOW Your Customers](https://carpeoplemarketing.com/blog/customer-retention-3-easy-ways-to-wow-your-customers/) - [Idiot Customers! Not Really...](https://carpeoplemarketing.com/blog/idiot-customers-not-really/) - [Factory Service Advertising Isn't Enough.](https://carpeoplemarketing.com/blog/factory-service-advertising-isnt-enough/) - [Coasting Sucks](https://carpeoplemarketing.com/blog/coasting-sucks/) - [Service Motivation: 7 Ways to Take Control](https://carpeoplemarketing.com/blog/service-motivation-7-ways-to-take-control/) - [Ever Wonder Why Technicians Quit?](https://carpeoplemarketing.com/blog/why-technicians-quit/) - [Just Bring the Freakin' Car in Now!](https://carpeoplemarketing.com/blog/just-bring-the-freakin-car-in-now/) - [Busier Than a One-Armed Paper Hanger?](https://carpeoplemarketing.com/blog/busier-than-a-one-armed-paper-hanger/)