gets your lost customers back & brings brand new customers in
rewards existing customers & gives them a real reason to return for next service
customized dealer-owned prepaid maintenance for service, sales or f&i
Service Advertising
Car People Marketing’s SpyderLink is a multi-channel service advertising system that goes far beyond factory reminder programs. This proven platform targets customers who are due, past due, or lost, reaching them through multiple touchpoints with compelling messaging that drives real appointment bookings…
Automatic Rewards
Car People Marketing’s LoyaltyLock is an automatic rewards system that gives customers a real reason to return for their next service; without adding any burden to your already busy service advisors. The system works seamlessly in the background, automatically rewarding customers and enticing them back to your store with offers that are only redeemable at your dealership…
Prepaid Maintenance
Car People Marketing’s GoldMine is a 100% customizable dealer-owned prepaid maintenance program that lets you keep all the sales in your store; whether it’s sold through service, sales, or F&I. Unlike traditional prepaid programs with offshore accounts, claims processing, and expensive admin fees, GoldMine puts you in complete control with immediate payment and zero waiting…
Keep existing customers forever, get lost customers to return and attract customers you could never reach before.
FAQs
What is CarPeople Marketing?
CarPeople Marketing is a dealership-focused marketing company that helps service departments grow revenue, retain customers, and compete more effectively against independent repair shops and national chains — through advertising, loyalty programs, and prepaid maintenance solutions.
Who is CarPeople Marketing designed for?
Our solutions are built specifically for dealer principals, service directors, and fixed operations managers who want to increase service lane traffic, improve customer retention, and grow customer-pay revenue.
Why should a dealership focus on its service department?
The service department is the most consistent profit center in the dealership. Research shows that retaining a service customer costs five to eight times less than acquiring a new one, and dealerships with strong fixed operations are more resilient regardless of new vehicle sales cycles.
What types of dealerships do you work with?
CarPeople Marketing works with franchise dealerships of all sizes and brands — from single-point stores to large dealer groups — that are serious about growing their fixed operations performance.
How does CarPeople Marketing differ from a general marketing agency?
Unlike general marketing agencies, we specialize exclusively in automotive fixed operations. Every strategy, tool, and campaign we offer is built around the unique dynamics of the service lane, not adapted from unrelated industries.
How quickly can a dealership expect to see results?
Many dealers see measurable improvements in appointment volume and repair order counts within the first 30 to 60 days of launching service advertising and retention programs. Structural improvements in absorption and long-term retention build over three to six months.
Does CarPeople Marketing integrate with my DMS?
Yes. Our retention and prepaid maintenance programs are built to work with the data in your dealer management system so outreach is timely, accurate, and relevant to each customer’s vehicle and service history.
Is CarPeople Marketing only focused on new car buyers?
Absolutely not. Some of the biggest revenue opportunities lie in conquest service customers, non-buyer brand owners, and older vehicle owners who are out of warranty. We help dealerships capture all of these segments.
How do I get started?
Contact us to schedule a fixed operations review. We will assess your current service traffic, retention rates, and marketing activity and recommend a customized plan to hit your goals.
Do I need to overhaul my current marketing to work with you?
No. CarPeople Marketing’s solutions are designed to layer on top of your existing operations. We identify gaps and amplify what is working rather than replacing everything from scratch.