Service Advertising

Car People Marketing’s SpyderLink is a multi-channel service advertising system that goes far beyond factory reminder programs. This proven platform targets customers who are due, past due, or lost, reaching them through multiple touchpoints with compelling messaging that drives real appointment bookings…

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Automatic Rewards

Car People Marketing’s LoyaltyLock is an automatic rewards system that gives customers a real reason to return for their next service; without adding any burden to your already busy service advisors. The system works seamlessly in the background, automatically rewarding customers and enticing them back to your store with offers that are only redeemable at your dealership…

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Prepaid Maintenance

Car People Marketing’s GoldMine is a 100% customizable dealer-owned prepaid maintenance program that lets you keep all the sales in your store; whether it’s sold through service, sales, or F&I. Unlike traditional prepaid programs with offshore accounts, claims processing, and expensive admin fees, GoldMine puts you in complete control with immediate payment and zero waiting…

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Keep existing customers forever, get lost customers to return and attract customers you could never reach before.

Service: How Much Do You Make When They Go Somewhere Else?

Almost every day on my way to the office, I stop by a neighborhood convenience store, called Wawa, for a latte. 'Wawa' – kind of a weird name, but it’s a cool place. They make good lattes there – better in my opinion than Starbucks, and I don’t have to wait in a...

Do You Have a Service Sales Department?

You can’t really depend on your vehicle sales department to make a huge profit anymore. Vehicle shoppers are not as easy to find and attract as they used to be because there are more dealers, more franchises, more models and overall more choices than ever before. The...

Think service is difficult? Think again…

OK, I’d like to start this article by saying something that will probably tick off about 50% or more of the Service Managers in the country – seems like a good way to start, right? In my opinion, running a successful, profitable, service department is just not that...