Sell Prepaid Maintenance & Keep All of the Money in Your Store
100% Customizable Dealer-Owned Prepaid Maintenance for Service, Sales or F&I
No More Offshore Accounts
No More Claims Processing
No More Waiting for Payment
No More Expensive Admin Fees
100% Customizable Prepaid Plans
Build Customer Retention
Building Lifetime Service Loyalty
FAQs
What is a prepaid maintenance program?
A prepaid maintenance program allows customers to pay in advance for a bundled set of future service visits — typically oil changes, tire rotations, and multi-point inspections — at a discounted rate. The customer saves money; the dealership locks in future visits.
Why is prepaid maintenance one of the most effective retention tools available?
Because it makes a physical, financial commitment to return. A customer who has already paid for their next three oil changes at your dealership has virtually no reason to go anywhere else. Prepaid maintenance is the strongest guarantee of a return visit short of a vehicle warranty.
When is the best time to sell a prepaid maintenance package?
The highest-conversion opportunity is at the time of vehicle purchase — when the customer’s relationship with the dealership is at its strongest and they are already making financial decisions. It can also be offered at service visits, especially to customers approaching warranty expiration.
What services are typically included in a prepaid package?
Most packages center on the highest-frequency services: oil changes (conventional or synthetic), tire rotations, multi-point inspections, and fluid top-offs. Higher-tier packages may include cabin air filter replacements, wiper blades, and a brake inspection.
How does prepaid maintenance affect our absorption rate?
Prepaid maintenance directly contributes to service absorption by locking in future customer-pay labor revenue. Customers who arrive for prepaid visits also represent prime opportunities for advisors to identify and recommend additional customer-pay work, further increasing per-RO revenue.
What happens if a customer sells their vehicle before using all their prepaid visits?
Most programs are structured to be transferable to the new vehicle owner or refundable on a pro-rated basis. These customer-friendly terms are part of what makes the program an easy sell and reduce objections at the point of purchase.
Is prepaid maintenance just for new vehicles?
No. Prepaid packages can be sold to existing service customers at any point, particularly to out-of-warranty vehicle owners who want predictable maintenance costs and the assurance that their vehicle is being cared for properly.
How does CarPeople Marketing help us sell prepaid maintenance?
We provide the full program infrastructure — customer-facing materials, advisor training on how to present the offer, pricing and package design, and the marketing campaigns to promote the program to both new and existing customers through your service lane and digital channels.
Can prepaid maintenance help us compete with independent shops?
Absolutely. A customer with a prepaid maintenance plan at your dealership has already solved the “where should I go for service?” question for the next one to two years. It eliminates the competitive threat from independent shops and chains entirely for those customers during the plan period.
How do we track performance and utilization of the program?
We provide reporting on plan enrollment rates, visit redemption rates, per-visit revenue generated beyond the prepaid service, and overall revenue attributed to the program. This gives you a clear picture of both the direct and indirect ROI of your prepaid maintenance offering.