Service Advertising & Selling Tips

Wiper Blades: The Missed, Pissed & Kissed Equation

OK, I know that most of you didn’t wake up this morning with wiper blades on your mind. I did, obviously, that’s why I am writing this article. I know you have more important things to do than think about ways to sell wiper blades and honestly, if that was all you...

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How much do you make when they go somewhere else?

Almost every day on my way to the office, I stop by a neighborhood convenient store called Wawa for a latte. Wawa – kind of a weird name, but it’s a cool place. They make good lattes there – better in my opinion than Starbucks, and I don’t have to wait in a huge, slow...

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This Month Always Sucks

As I get older, I see a lot of things in life and business that seem to cycle around – it goes with the territory of being around an old guy that’s been around a long time, I guess. So now that you know I am old, I want to tell you about the one thing that cycles...

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2018 CPM Christmas Video

Merry Christmas and Happy New Year to you all! Please click the play button to view this year's edition of our annual Car People Marketing company Christmas video. We hope you enjoy it. We're grateful for all of our clients as well as the amazing team we...

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Take a Walk on the ‘WOW’ Side

Now more than ever you need every customer you can get. You need more service traffic, sales and profits. You need to sell more cars; heck, you always need to sell more cars! The best way to reach all of these goals is to get every single one of your team members to...

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Customer Retention: 3 Easy Ways to WOW Your Customers

The Secret to Customer Retention is in the Customer Experience. Despite what you’ve heard, improving customer retention is not rocket science – in fact, there’s nothing scientific about it. It’s really very simple. And you might be surprised to hear that your entire...

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Idiot Customers! Not Really…

So often I hear advisors and even managers talking about how crazy and unreasonable some customers are. It happens when customers loose their temper and blast one of your employees. Almost always everybody comes to the seemingly logical conclusion that the customer...

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Factory Service Advertising Isn’t Enough.

The factory's service advertising programs are just not strong enough to attract the customers you need. We all know by now that simply sending out factory service reminders and doing no other advertising for your service department isn't going to the yield the...

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Coasting Sucks

When I think about the things I’ve have done in my life that were what I would consider my best accomplishments – I can tell you they weren’t easy; they were hard and they were a struggle. They challenged me, they pushed me and they made me stronger – and I can...

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Service Motivation: 7 Ways to Take Control

Did you ever wonder why some service managers make it and others don’t? Or why some are able to grow their store – make all of the money while others struggle just to get by? And why is it that some always seem to hit their goals and win – making their job look really...

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Ever Wonder Why Technicians Quit?

     Our team is always trying to learn more about industry trends. One trend that is more common now than ever is the lack of solid technicians. So, naturally we decided to go out and discover what's causing high turnover and a shortage of reputable technicians in...

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