Service Advertising & Selling Tips

Customer Retention: 3 Easy Ways to WOW Your Customers

The Secret to Customer Retention is in the Customer Experience. Despite what you’ve heard, improving customer retention is not rocket science – in fact, there’s nothing scientific about it. It’s really very simple. And you might be surprised to hear that your entire...

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Idiot Customers! Not Really…

So often I hear advisors and even managers talking about how crazy and unreasonable some customers are. It happens when customers loose their temper and blast one of your employees. Almost always everybody comes to the seemingly logical conclusion that the customer...

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Factory Service Advertising Isn’t Enough.

The factory's service advertising programs are just not strong enough to attract the customers you need. We all know by now that simply sending out factory service reminders and doing no other advertising for your service department isn't going to the yield the...

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Coasting Sucks

When I think about the things I’ve have done in my life that were what I would consider my best accomplishments – I can tell you they weren’t easy; they were hard and they were a struggle. They challenged me, they pushed me and they made me stronger – and I can...

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Service Motivation: 7 Ways to Take Control

Did you ever wonder why some service managers make it and others don’t? Or why some are able to grow their store – make all of the money while others struggle just to get by? And why is it that some always seem to hit their goals and win – making their job look really...

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Ever Wonder Why Technicians Quit?

     Our team is always trying to learn more about industry trends. One trend that is more common now than ever is the lack of solid technicians. So, naturally we decided to go out and discover what's causing high turnover and a shortage of reputable technicians in...

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Just Bring the Freakin’ Car in Now!

First of all, excuse my french guys! Sometimes we get too tangled up in the processes for our own good – in other words, we make simple things way too complicated. Here’s what I am saying – When a customer calls your store they are telling you that they want to do...

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Busier Than a One-Armed Paper Hanger?

We know you're busy... But, if you'd like to hear what a lot of other dealers are doing to attract service customers they could never reach before, all it takes is 15 minutes on the phone or on the computer. What are you waiting for?

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