2018 CPM Christmas Video

Merry Christmas and Happy New Year to you all! Please click the play button to view this year’s edition of our annual Car People Marketing company Christmas video. We hope you enjoy it. We’re grateful for all of our clients as well as the amazing team we...
Take a Walk on the ‘WOW’ Side

Take a Walk on the ‘WOW’ Side

Now more than ever you need every customer you can get. You need more service traffic, sales and profits. You need to sell more cars; heck, you always need to sell more cars! The best way to reach all of these goals is to get every single one of your team members to...
Customer Retention: 3 Easy Ways to WOW Your Customers

Customer Retention: 3 Easy Ways to WOW Your Customers

The Secret to Customer Retention is in the Customer Experience. Despite what you’ve heard, improving customer retention is not rocket science – in fact, there’s nothing scientific about it. It’s really very simple. And you might be surprised to hear that your entire...
Idiot Customers! Not Really…

Idiot Customers! Not Really…

So often I hear advisors and even managers talking about how crazy and unreasonable some customers are. It happens when customers loose their temper and blast one of your employees. Almost always everybody comes to the seemingly logical conclusion that the customer...
Factory Service Advertising Isn’t Enough.

Factory Service Advertising Isn’t Enough.

The factory’s service advertising programs are just not strong enough to attract the customers you need. We all know by now that simply sending out factory service reminders and doing no other advertising for your service department isn’t going to the...